Salomon
Established in 1947, the Salomon family began with a workshop dedicated to ski accessories, aiming to enhance the skiing experience. As the brand evolved, it ventured into various outdoor markets, including hiking and snowboarding, expanding its reach. However, it was the introduction of running shoes that truly marked Salomon's entry into the fashion scene.
In the early 2000s, the launch of the Raid Race (XA collection) silhouette captured the attention of everyday fashion enthusiasts, who embraced its perfect blend of durability, comfort, and style. This popularity led high-end fashion brands to feature Salomon footwear in their lookbooks and runway shows, drawn to its cutting-edge, sportswear aesthetic. Salomon successfully combines outdoor functionality with urban flair in its Sportstyle footwear range.
Still gaining traction in the high-fashion realm, Salomon's "Black Edition" collection has played a significant role in solidifying its reputation. The brand has collaborated with notable names like BEAMS and The Broken Arm, while celebrities such as Rihanna, Bella Hadid, and Ralph Lauren have been seen donning Salomon’s signature XA models.