Founded by designer Rhuigi Villaseñor in 2015, the Los Angeles-based label Rhude blends high-end streetwear with contemporary menswear. Inspired by Villaseñor’s upbringing in the Philippines and move to California, Rhude reimagines wardrobe staples with premium fabrics and expert cut-and-sew construction. Known for its signature bandana print, the brand offers a wide range of apparel, from Traxedo track pants to penny loafers. Rhude has expanded into eyewear and women's fashion, collaborating with PUMA, Thierry Lasry, and McLaren Racing, and has been worn by celebrities like LeBron James, Justin Bieber, and Odell Beckham Jr.
